Mental health is difficult to talk about on-air. When Lizzo announced that she suffers from depression and is struggling in a heartfelt message on Tik Tok, most personalities stayed away from it. If they talked about it, most mentioned it in an Entertainment Report or a casual “thinking about you with our best wishes, Lizzo”.
But not Mookie & Billie Jo, the morning team on CHFM/Calgary. They recognized that many listeners can relate to people who are dealing with these issues, particularly through the pandemic. Listen to how they captured the moment and made the story to their personalities. They were invested in it. That’s part of what it means to Prep Like a Pro.