Here’s a terrific example of inserting your show into a topic in a way that attracts attention.
When Jeff and Jenn were the morning show on Star 94.1/Atlanta, the Mega-Millions lottery had reached a fever pitch. As the jackpot accumulated, they had an idea to prank their cohost into thinking the show had actually won the lottery.
The result was fantastic:
This is a great example of hijacking a topic.
The lottery is often a difficult topic to talk about on the air. It’s hard to get beyond the low-hanging fruit topics. For more original ideas, check out these examples here. There’s also a large library of ideas for topics and promotions as part of our Personality Magnet Show Prep service.