What if every caller that made it onto your show one day won a car? How powerful would that be? Wouldn’t that be a great way to re-energize the phone lines? That’s what KISS 106.5/Sydney did on their morning show with Kyle & Jackie O.

The You Get A Car promotion focused a bright spotlight on one show on one day for a big payoff, which is a most effective contesting strategy.

Here are some highlights of how it sounded in the post-contest promo:



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