I love how Kyle  Jackie O (KISS 106.5/Sydney) appeal to listeners on so many levels. There are layers to their personality, from outrageous to funny to heart-tugging. They also know how to build suspense and conduct contests.

The station does a great job using the morning team as the face of the station. Every major promotion starts with them and uses their personalities to add character and emphasis to the campaign. This also builds their character brand even more.

Here’s a great promo for the station’s Make It Rain promotion, led by Kyle & Jackie, of course.

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