In entertainment, using common, general language is mostly ignored. A key storytelling technique is enhancing language with descriptive details that allow the listener to see themselves in the story. The brighter word pictures a personality paints, the more vivid the mental picture becomes. And that’s a great way to be more memorable.
Jonny, Holly & Nira are the morning show on Virgin Radio/Vancouver. Nira is a great storyteller because she is able to communicate with colorful language. In this segment, Nira presents a fairly ordinary topic, “Do you think it’s cheating to flirt with someone by making eye contact?”
It’s a good topic. But it’s not vivid and doesn’t paint a word picture. It’s likely to go in one ear and out the other. But Nira paints a word picture and labels the technique Eyeball Sex.