Many personalities are hung up on the idea of creating original material. But outside of personal stories, that is nearly impossible. Almost everything that is worth doing has been done.
A better approach is to focus on unique performances. And that’s what Jeff and Jenn did on Star 94.1/Atlanta.
On the morning after the $1.6 billion lottery winner was announced, Jeff & Jenn hijacked the topic by getting co-host Kelly Cheese into the story. Listen to how the show takes a relevant topic (the lottery) and turns it into a story about the show. That’s a unique performance.