The most important way to cause listeners to get comfortable with a personality is to demonstrate shared interests. That’s especially important in Stage 1 of the Personality Success Path (Introduction). But it extends through the entire relationship between air talent and the audience. They regularly supersize content, one of the four izes of great personalities.

Jagger & Kristi are the morning show on Magic 92.5/San Diego, a Rhythmic AC station. Though they’re far past Stage 1, they have kept the passion for the things listeners love. On a Friday morning, the station was launching a Motown Weekend.

Listen to how the show embraced it and build excitement for the weekend. This is a great example of:

  • Back-announcing the song with enthusiasm and content.
  • Promoting the weekend.
  • Connecting it to a ticket giveaway.

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