As the lottery jackpot grows, shows tend to scramble to find an angle that gets beyond the typical, “What would you do with the money?” topics. Frito and Katy at Y100/San Antonio have an ongoing benchmark storyline. Katy has a theory about scratch-offs.

As the Mega Millions jackpot grew to nearly $800 million, the show wove that relevant topic into a personal conversation that advanced their storyline. Listen to how Katy explains how she funds her “habit”. This is brilliant.

 

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