One of our favorite seasonal features is We Need A Little Christmas, a mini-feature that captures the spirit of the holidays for shows on stations that are not all-in as The Christmas Music Station. Frito and Katy at Y100/San Antonio launched the feature just after Thanksgiving and have build momentum as the holidays approach.
They devote about 30 minutes of their show each day to Christmas music, games, topics, and contests and it sounds great. Here’s an example from a recent show, featuring listeners guessing the Christmas songs the duo is gargling to win prizes