Pat and JT are the morning team on KQKQ/Omaha. One of their daily features is Tough Love. Each day, they ask Siri or Alexa questions and get a most unexpected and hilarious response. It is one of the most popular features on their show. But it really came alive when they turned the feature into a promotion.

Instead of a typical cash giveaway, KQKQ gave away Siri-ous money. When the audience won, they begged Siri for cash. Each time they promoted the contest, they were promoting the feature. The promotion is an example of entertaining an audience that may not be interested in playing for the prize.

Here’s how it sounded.


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