The art of creativity isn’t coming up with something new that hasn’t been done before as much as it is about finding new ways to present fresh ideas around something relevant. And the simplest of ideas is often the best. Here’s an example of that from Cosmo and Kat at Y107/Columbia, Missouri.
The price of eggs has skyrocketed, as you know. So the show turned that into a promotion and great content by:
- Giving away a silly prize. The winner got a dozen eggs!
- To win, they had to do something silly…tell the show their best Dad Joke about eggs.
It’s simple, and topical, and the show had great fun with it. Here’s how it sounded: