I’ve had many interesting conversations with programmers and personalities about which is more important: Content or Personality. Both are important, of course. But if the show is having fun together, do topics really matter?
The C100/Halifax morning show is Peter, Mel, & JC Douglas. They’re well established on the AC station, and their content has always been solid. But the show really took off when they started having fun.
We concluded that what you talk about isn’t nearly as important as how you talk about it. Listen to how engaged the show is with one another. They’re having a great time with an amusing, but not important, topic. What makes it work is how they play together. How they talk about it makes this content leap out of the speakers!