Brooke & Jubal are a syndicated show that built their success on one outstanding feature: Jubal’s Phone Taps. Radio shows first gain traction because of what you do. That’s why features that attract a broad audience at specific times are so important.
Prank calls can be a that type of show-defining feature if they are well planned and executed and Jubal’s calls are among the best I’ve heard. The feature showcases his clever sense of humor, isn’t aggressive or mean spirited, and leaves the “victim” laughing along with the audience. This adds a charming ambience to the bit.
Here are a couple of examples: