Morning Radio Audio Analysis

Steal These Creative Personality Promos That Drive Image, Online Traffic and Tune In [audio]

It’s hard to truly change listener behavior. But with consistently effective promotion, we can persuade listeners to find us and use us more. Creative personality promos are important for air talent. But applying some imagination […]

4 Ways to Turn Up The Volume on Your Personality [audio]

You hear a lot about cutting through the clutter to actually get your audience to hear you. It’s a noisy world. To get through, you have to turn up the volume on your personality. […]

Are You Stuck? How to Forage for Ideas [audio]

Content is everywhere. It’s all around, if we’re alert to it. All it takes is an awareness to forage for ideas in the most unlikely of places. As you know from Turn Daily Life Into […]

School Topics [audio]

This section is broken down in general questions, and questions for beginning of school year and end of school year. Scroll to access specific sections. What was banned at your school? And when? Why […]

Heart Promotion: Give or Take [audio][video]

Promotions that tug at the heart don’t have to be wimpy. And they’re not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. You’ve […]

Being Personal Requires Being Vulnerable [audio]

You never know when an opportunity to really connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air, and connecting through personal storytelling requires being vulnerable. […]

Feature Idea: Relationship Reno [audio]

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second […]

How A Feature Turns Into A Promotion

If it’s not already taken in your market, you should take a long, hard look at the feature, Tough Love Starring Siri. It continues to perform well in every research project I’ve seen. And one […]