Morning Radio Audio Analysis

The Incredible Power of a Story Arc [audio]

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating […]

Dealing With Tragedy: Suicide and Depression

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends […]

What’s More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It’s ideal to have both, of course. And we should always strive to have a relevant show with […]

Winning The War For Attention With Verbal Combat

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you’re hoping to attract. To win the war, radio stations must engage in […]

Feature: Ask Alexa

Ask Alexa is a hilarious daily feature that adds one of the most important elements to any radio show: Humor. Research proves that being funny and making the audience laugh are the most important […]

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the […]

The Difference Between Relevant and Relatable… and Why It Matters [audio]

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it’s better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they’re […]

Here’s How to Tell A Story Inside a Feature! [audio]

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great […]