Morning Radio Audio Analysis

Here’s How to Tell A Story Inside a Feature! [audio]

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great […]

Promotion: Take Us With You [audio]

Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It’s fun, spreads fast and turns into interesting storylines each […]

Personality Profile: 10 Reasons Kyle & Jackie O Are One of The World’s Best Morning Shows [audio][video]

The KIIS FM/Sydney Australia morning show of Kyle & Jackie O is one of a kind. Frankly, they have it all, from amazing, emotional moments on the air to outrageous provocative stunts. They’re not […]

Incredible Example of Using Unique Talent On Your Show [audio][video]

The best content on your radio show will always be something that only you can do. The audience can’t get it anywhere else. This is an example of taking advantage of individual gifts and […]

Feature: The Custom Song [audio]

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom […]

The Inverted Funnel: Anatomy of a Radio Break [audio] [video]

What’s your process for getting ideas on the air? And what methods to you have in place for collecting show content and converting it into stories listeners can relate to? Here’s a structure that […]

Capturing The Moment In a Personal Way [audio]

One of the hardest things for air personalities is finding a way to be personal and relevant with a unique angle when talking about a topic that literally everyone is talking about. Capturing the […]

The Magic of Radio: Bringing People and Communities Together [audio]

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. I thought you […]