Morning Radio Audio Analysis

Heart Promotion: Give or Take [audio][video]

Promotions that tug at the heart don’t have to be wimpy. And they’re not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. You’ve […]

Being Personal Requires Being Vulnerable [audio]

You never know when an opportunity to really connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air, and connecting through personal storytelling requires being vulnerable. […]

Feature Idea: Relationship Reno [audio]

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second […]

How A Feature Turns Into A Promotion

If it’s not already taken in your market, you should take a long, hard look at the feature, Tough Love Starring Siri. It continues to perform well in every research project I’ve seen. And one […]

Here’s Why Lists On The Air Are a Waste of Time [audio]

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. Lists work online […]

How to Unlock the Secret Power of the Horizontal Tease [audio]

It’s hard to find a good horizontal tease anymore. Horizontal teases are the least-used type of tease on the radio. That’s a shame because the whole point of a tease is to coax listening […]

Relationship Feature: Deal Breaker [audio]

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and is great for solo shows as well.

How To Shake Hands On the Air [audio]

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we […]