Founder, President and CEO Tracy Johnson has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management. He has been recognized as Best Programmer in America by Radio Ink magazine and won numerous industry awards. Johnson was VP/General Manager and Program Director of San Diego’s top radio cluster for more than a decade.
Johnson has written three books about developing on-air superstars that have been described as The Bible of Personality Radio. The books have been a guide for tens of thousands of personalities and programmers in over 40 countries.
His career has been built on creating dynamic brands (both on and off the air) through personality and promotion. Since 2007, Johnson has helped over 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships with existing and new listeners, viewers, readers, visitors and customers.
Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.
For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.