Programming, Promotion, Research…and More!

Mike is one of the most successful programmers in San Diego radio history. He propelled legendary Country powerhouse KSON/San Diego to its highest ratings ever, led Classic Hits KBZT to consistent #1 ratings, and piloted legendary Smooth Jazz KIFM. He then became VP/Programming for BCA Radio, driving Mighty 1090 (Sports Talk) to its highest ratings in history.

Throughout his career, Mike has excelled in identifying great talent and developing their skills. He coached legendary talents Jack Diamond, Tony and Kris, Scott Kaplan, Bert Weiss (The Bert Show), Lisa Dent, Rich “Brother” Robbin, Jack Murphy, Lee “Hacksaw” Hamilton, and many more.

As a market research specialist and media strategist, Mike has worked as Senior VP with Moyes Research Associates, P-1 Research, Pinnacle Media Strategies, and continues to operate his own Shepard Media Research.

He has conducted hundreds of perceptual projects and guided winning strategies for stations in all market sizes, formats, and continents!