About Tracy Johnson Media Group

Lisa Waters

Digital/Social Media Specialist

An established Digital and Social Media Director and creative team leader, Lisa helps TJMG clients with online engagement and digital monetization.

After graduating from San Diego State, Lisa began her career in radio and television during the “Dot Com Boom” of the late 90s, and has continued to evolve with the ever-changing digital landscape.

Throughout her career, Lisa has worn many hats — manager, graphic designer, programmer, salesperson, marketer, researcher, editor, analyst and educator. This experience has given her the ability to establish, motivate and manage creative teams to realize their full potential.

In short, she understands all departments inside a radio station and navigates the ever changing landscape to deliver record engagement and revenue for clients.

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

Meet the Team