It’s All About The Hook
Nearly all successful communication has adapted to the new reality of shorter attention spans and overwhelming choices for entertainment. The new reality: Hooks are more important than content! Because if you don’t hook listeners […]
Because of shrinking attention spans, the 7 second challenge is a relatively new condition that is challenging radio performers to be tighter, quicker and more immediate than ever before. And it’s affecting everything, not […]
The difference in being ignored on the air and actually being heard can be as simple as crafting a compelling hook. The hook can make otherwise self-absorbed stories much more relatable. But most personalities […]
Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn’t mean they’ll be compelled […]
What has TV figured out that has taken radio far longer to discover? The power of a creative hooks. Television hooks address a world that is moving faster and faster. Most radio stations don’t. […]
Game-changing guidance to transform your show, station & career.