Search Results for: [audio]

The Incredible Power of a Story Arc [audio]

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating […]

The Difference Between Relevant and Relatable… and Why It Matters [audio]

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it’s better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they’re […]

Here’s How to Tell A Story Inside a Feature! [audio]

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great […]

Personality Profile: 10 Reasons Kyle & Jackie O Are One of The World’s Best Morning Shows [audio][video]

The KIIS FM/Sydney Australia morning show of Kyle & Jackie O is one of a kind. Frankly, they have it all, from amazing, emotional moments on the air to outrageous provocative stunts. They’re not […]

Incredible Example of Using Unique Talent On Your Show [audio][video]

The best content on your radio show will always be something that only you can do. The audience can’t get it anywhere else. This is an example of taking advantage of individual gifts and […]

This Radio Segment Goes Viral: 90 MILLION Views and 250,000 Shares…in Five Days [audio]

If you know anyone who claims radio is dead and air personalities don’t influence their audience, point them to this article. This one radio segment has ignited social media. This radio segment goes viral. […]

4 Ways to Turn Up The Volume on Your Personality [audio]

You hear a lot about cutting through the clutter to actually get your audience to hear you. It’s a noisy world. To get through, you have to turn up the volume on your personality. […]

How the Feature Tough Love Turns Into A Promotion [audio]

If it’s not already taken in your market, you should take a long, hard look at the feature, Tough Love Starring Siri. It continues to perform well in every research project I’ve seen. And one […]