Play to Win: Avoid Not-To-Lose Tactics

To win any game, players need a strategy. Or be incredibly lucky. And relying on luck is not a reliable path to success. In most cases, winning strategies include a plan to attack the […]

Get Rid of Second Guessing and Doubt With This Inspiration From Steve Martin

I’m often asked the most important attribute for successful radio personalities. You might expect the response to be “Be funny.”  Making listeners laugh is the most valuable trait for personalities, for sure. But the […]

6 Secrets To Cause Talk

Radio shows must do more to stand out than ever before. Just being heard, and even being good, doesn’t resonate. Of course, it’s important for each break to be as strong as possible. And […]

4 Ways Radio Shows Are Better Now Than 3 Months Ago

In the past few weeks, most multi-personality radio shows have been disrupted. Broadcasting from remote locations and relying on video connections for eye contact has presented challenges. But it’s also produced improvements that hopefully […]

Winning Recipe For Success: Prepare Tight and Perform Loose

Here’s a term that could unlock the next level of radio performance for many personalities: Tina Fey calls it Relaxed Readiness. It’s a terrific goal for radio personalities to find the “sweet spot” of […]

3 Things To Do Now To Prepare For The Recovery

Nobody knows when the recovery from this worldwide pandemic will take place. As Dr. Fauci has said, the virus determines the timeline. But it will end. And though the return to normal may be […]

What We’ve Learned After 45 Days (Or So) Of The New Normal

Remember the good old days? You know, 3-4 months ago? It seems like decades, doesn’t it? Yet in just the last 45 days or so, the radio world has turned upside down. It’s a […]

How To Master Creative Content That Can’t Be Duplicated

I’m going to let you in on a little secret. When the secret is revealed, you’ll think, “Of course. How obvious.” Some will wonder why it’s a big deal. Many will skip to the […]

Build A Commercial-Free Strategy To Be Proud Of

Many radio stations build their strategy around being “the most music”. But that claim doesn’t hold up when listeners compare stations against all other forms of entertainment, not just other radio stations. That’s why […]

The Art Of Performance: Ranting Is Not Storytelling

Ranting has taken over social media. Isn’t it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion. But it doesn’t work, does […]