Talent Coach & Programming Consultant

Inspiring Great Performances that command attention, engage audiences, and build fans.

“Everyone needs a coach, including actors, athletes, and radio personalities. We inspire great performances.

Tracy Johnson

President/CEO, TJMG

Master The Set Up Seminar On Demand

“Mastering The Setup was a game-changer for me! Tracy Johnson’s expertise and engaging teaching style made it easy to understand and implement the techniques.” 
Mark T.

“This seminar is pure gold! This is such a comprehensive and practical guide to nailing the perfect Setup. Thank you, Tracy!”

Lisa S.,

“The tips and tricks are so simple yet incredibly effective. I highly recommend it to all radio personalities.”

James R.,

“The Mastering The Setup seminar has transformed the way I approach show prep. The examples make it easy to grasp and apply the concepts. This is a must-attend for anyone in radio!”

Karen M.,

“As a radio newbie, I was struggling to figure out how to get into breaks. Mastering The Setup gave me the tools I needed to get me going in the right direction. Thank you!”

Tim L,

“The Mastering The Setup seminar was a fantastic investment. I can’t recommend this seminar enough!”

Susan D.,

“I’ve been a fan of Tracy Johnson for years, and the Mastering The Setup seminar did not disappoint. It’s packed with valuable information and actionable tips.”

Mike H.,

“This is hands down the best resource for radio personalities looking to up their game.”

Natalie G.,
“This seminar has been a lifesaver! I was struggling to connect with my audience, but Mastering The Setup has given me the tools to Get listeners hooked and hopefully keep them hooked. Highly recommended!” 
Steve P.,

“My PD asked me what has changed on my show. I didn’t tell him. Then the Market Manager told me I’ve been sounding much better lately and said to keep it up. I’m getting more positive feedback than ever. All because I’ve learned to master the setup!”

Jenny L.,
“It’s a fantastic seminar. Tracy’s insights and techniques have helped me a ton!” 
Tony W.,

“I never knew how crucial the Setup was until I saw this presentation. It’s changed the way I create content!”

Greg K.,


“Master The Setup,” is the ultimate on-demand video seminar designed to help content creators captivate audiences immediately and efficiently. Expert talent coach Tracy Johnson guides you through the critical art of crafting a perfect Setup, transforming ordinary content into extraordinary, unforgettable moments.

With engaging examples, interactive exercises, and practical tips, this comprehensive seminar provides the tools to stand out from the crowd and keeps your audience hooked from start to finish.

Presented By Benztown

“I’ve met a lot of smart people in this business, but there’s only one that truly gets morning shows-Tracy Johnson.”

Eric Rowe

Producer, Roula & Ryan, KRBE/Houston

Webinars & Workshops

“Your webinar presentation was terrific, outstanding, valuable, compelling, fresh, informative… ALL great things. I look forward to more.”
Steve Goldstein, Amplifi Media
“Thank you for the webinars. They are insightful, informative, and entertaining, regularly share them with my staff in aircheck meetings & promotions meetings.”
Phat Matt Franklin, Program Director

I always try to catch your Webinars live or at least go back and grab the replay, but I have to say that GIFS is now my new ALL-TIME favorite that you’ve done. It was jam-packed with great info. Keep up the good work.

Best Wishes!!

Rick Andrews

Rick Andrews, PD, Foster Communications
“I presented your webinar The Ratings Game to my team and we made it a priority to give appointments listening. Our station grew from 15 to 22 shares in 18-54 for our adult station Rouge FM. Thanks for the inspiration!”
Mark Thibault, Program Director
“I received your emails for years, but attended my first online seminar this week. Wow! It’s a must-attend from now on. Bless you in your work!”
Daniel Britt, General Manager

“I cannot tell you how much I appreciate your seminars and insights into personality radio.
My show has grown exponentially in the past year — even facing difficulties well beyond my control — you’ve kept me steady.”

Gary Rivers, Air Personality
“And suddenly, it all makes sense! I love Tracy johnson’s webinars. Please, sir…I want some more!”
Melody, Air Personality
“It was another great webinar today. Thank you so much for that. I always learn something.”
Bill Fox, Air Personality

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“There aren’t many things that 100% for sure affect the ratings. Having Tracy on our team has raised our ratings time and time again.”

Randy “R Dub!” Williams

Program Director, Z90.3 & Magic 92.5/San Diego

Recent Success Stories

“Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.”
Malone, 99.7 The Ranch/Fort Worth
“Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition.”
Gregg Wolfson, Local Media San Diego

“As an independent operator, we must be nimble, creative, and set trends, not follow them. And that’s exactly what the Tracy Johnson Media Group brings to our team.”

Norm McKee, Black Diamond Broadcasting

“When I needed to reinvent, reformat, and reinvigorate my morning show I knew exactly where to turn. The man who wrote the book. Tracy Johnson truly understands creative talent. He knows how to create winning shows and keep them at the top.

Patrick Quarcoo, Radio Kenya

“Tracy has guided our show to be more relatable and consumable.  Our show now has incredible chemistry and it’s actually easier to perform now that we are all rowing in the same direction!”

Tad Lemire, B98.5/Atlanta

“Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He’s made us better individually and a better all around team.”

Bert Weiss, The Bert Show

“Tracy Johnson is directly related to our success.  He’s involved in the big picture strategy all the way down to fine-tuning and brainstorming morning show bits and promo copy. I can’t imagine programming a station without him.”

“Tracy has a unique ability to recognize, respond, and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading-edge insights in how to apply it to the new digital world. This makes Tracy a rare master of media.”

Paul Amos, XTRA Research/Australia
“I’ve worked with a lot of consultants in my 20+ years. Tracy did more to help me find and use my skills than all of the others. I’m a better storyteller, I’m funnier, and my shows are better because of his input.”
Jeff Dauler, Podcaster
“Tracy isn’t just a consultant. He’s the 4th member of our show! He helped us identify our strange, fun, and unique personality traits. It turns out, that’s exactly what our listeners were looking for!”
Drex Rener, B98.5/Atlanta
“Tracy has helped us mold our show in every aspect from character development to enhancing content. I call him the Steve Jobs of Radio!”
Rick Morton, Z90.3/San Diego & Syndicated
“Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.”
David Corey, Cumulus, Detroit
“I hope you know how deeply appreciated and respected your work is. Your visits are something the teams look forward to and the relationships you have developed with key talent transcended that of any consultant. You make us better with your thoughtful coaching and personal approach.”
Richard Gray, Bell Media, Ottawa

“From the first time I spoke with Tracy, I could tell he was different from other morning show coaches.  He is highly engaged and passionately wants every one of his shows to win!”

Chris Eagan, B98.5/Atlanta

“Tracy has great ideas, but the real value is how he teaches us to apply them and build on our strengths. His passion is contagious and he’s the best motivator we have ever worked with!’

Jagger & Kristi, Magic 92.5/San Diego

Why Us?

Tracy Johnson and his team of pros provide coaching that builds fans and delivers measurable results.

We coach with honest, positive feedback to bring out the best in each personality. You’re not hiring a vendor. You’re adding teammate.

Tracy Johnson - Morning Radio Consultant and Talent Coach
Tracy Johnson

    President, TJMG

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