7 Tips For Better Contests

Radio contests are terrific. It’s a match made in heaven. Radio has a large reach (Cume), the ability to motivate audiences (dynamic personalities) and a responsive audience. But many stations miss out on a […]

Open Letter to Radio: It’s Time To Develop Personalities

The new year has started with dramatic signs that point to a trend that’s been coming for many years. Nobody should be surprised. Technology continues to relentlessly encroach on radio. And it’s time for […]

Starbucks Lessons on Ratings Growth

The radio ratings formula is a mystery to many, but it comes down to cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number of quarter hours […]

The Ratings Game eBook

By Tracy Johnson. Learn how the ratings system works, and how radio stations can play and win the game!

Escape The Radio Zone of Mediocrity to Launch Your Career

Radio personalities either have an impact on listeners or not. Everyone on the air is either a personality or announcer. There’s nothing in between. Radio needs more true personalities. So what holds some back? […]

Powerful Language For Strong Performance Seminar on Demand

POWERFUL LANGUAGE FOR STRONG PERFORMANCE.  How to communicate more effectively, provoke greater response and inspire audiences with simple adjustments to speech patterns.

The Great Radio Purge of 2020

What a start to 2020. Nearly everyone in the radio industry has either lost a job or knows someone who has. The Great Radio Purge came suddenly and cut deep. And there may be […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. Here’s a most unlikely source: Newspaper death […]

Must Have Personality Traits For Radio Talent

This is the time most folks set goals with the intention of charting a course to a better year. Many stations set ratings or revenue goals. But there are so many variables, it often […]

New Year Resolutions For Radio Personalities

It’s time for New Year Resolutions again. To make lasting adjustments, it’s important to establish specific goals with a timeline. Doing it at the beginning of a year is a natural time to refresh, adapt and make […]