Advanced Storytelling Seminar on Demand

ADVANCED STORYTELLING. Human beings are attracted to storytellers…and since most listeners are human beings, developing storytelling skills will serve radio talent well. In this seminar, Tracy Johnson builds on Storytelling Basics to take you […]

Are You Performing a Show or a Shift?

There are two types of radio personalities. Those who are in the entertainment business and those who are fulfilling their job requirements on the air. There is nothing wrong with either. But one is […]

6 Key Things Every Staff Member Needs To Know

As a programmer or morning personality, there are two audiences. One is obvious and important: The listener. They’re responsible for the ratings bonus. The other is often ignored: It’s the internal team. This audience […]

A Programmer Air Checks Santa

What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here’s how it may go if a programmer air checks Santa. It’s mostly a one-way discussion, […]

Concentration of Force Unlocks Your Power

For those who subscribe to Sun Tzu’s The Art of War, this will be familiar. Tzu was an ancient Chinese general and military strategist. His philosophies on fighting wars became a marketing playbook for […]

Radio Guide to Christmas Programming eBook

Tracy Johnson’s Radio Guide to Christmas Programming eBook is packed with information, tips and best practices for all stations, from those flipping to an All-Christmas format to those who are competing with the Christmas […]

Get That Gig Q & A

The Get That Gig seminar was wildly successful, and a week later, more and more questions come in. It’s exciting to see so many personalities, programmers and other radio pros use the tools and […]

Should Your Station Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In many markets, multiple stations battle it out to win the season. On the surface, it seems like a great idea. Radio stations […]

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Get That Gig Seminar on Demand

GET THAT GIG: FREE SEMINAR Air personalities can learn how to take their career into their own hands with this FREE seminar on demand. Perfect if you are looking for that first on-air gig […]