Questions & Answers

Questions and Answers about morning radio, personality broadcasting and more from Tracy Johnson.

Is Gluttony Keeping You From Being a Lean Clean Entertainment Machine?

You’ve probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a “glutton for punishment”. Or you immediately think of a scene in […]

Lucky? No. Here Are 5 Ways to Make Your Own Luck

Everybody knows someone they consider lucky. They’re always in the right place at the right time. Things just tend to work out for them. They live a charmed life. They don’t deserve it. Why […]

You ARE Going to Morning Show Boot Camp This Year, RIGHT?

Don Anthony’s Morning Show Boot Camp should be part of your annual training. It’s a tremendous opportunity to meet other personalities and improve your mastery of personality radio. There’s a ton to take away […]

What’s More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It’s ideal to have both, of course. And we should always strive to have a relevant show with […]

What Causes Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It’s not a simple matter of eliminating […]

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that […]