Q&A from Art Of The Tease 2

There were a lot of questions from the Art Of The Tease seminar, which you can watch on-demand here. Here’s the Q&A from Art Of The Tease 2. Questions addressed include: When teasing, is […]

Art of The Tease 2 Seminar on Demand

THE ART OF THE TEASE 2: TIPS AND TECHNIQUES. This seminar builds on the theory and ideas presented in The Art Of The Tease 1 as Tracy Johnson demonstrates dozens of effective tease and promotion […]

How Will You Talk About The Inauguration?

Joe Biden raises his right hand and becomes POTUS on Wednesday. The inauguration is a major topic, whether you’re in Washington, DC, or not. Even the most apolitical shows on music stations should talk […]

The Top 5 Mistakes New Shows Make

It’s a new year! A time for new beginnings and fresh starts. Some stations are launching new morning shows, and many personalities have begun a new career phase. The early days of a new […]

Consider This When Naming a Radio Show

Brand names are an important decision. Companies spend millions of dollars to get it right. But when naming a radio show, how do broadcasters select the best name? Will it be Zippy and Peppy in […]

Here’s How Two Great Morning Shows Talked About The Capitol Riots

I couldn’t be more proud to work with some great morning shows like The GetUp Crew (Hot 96.9/Boston) and DeDe In The Morning (K104/Dallas & Syndicated). Their discussion of the U.S. Capitol riots is […]

Be A Part Of The Aircheck Sessions Video Show

Air personalities tell us they crave more feedback than they get now. Radio programmers tell us they don’t have time. And, in many cases, lack the expertise to properly aircheck. It’s time to do […]

10 Things I Relearned This Year

Every experience is a learning opportunity. Sometimes it’s a discovery, but most of the time we are reminded of important concepts in new ways. Since this is the time of year everyone comes out […]

New Opportunities: Start A Twitch Channel

In the webinar Take Charge Of Your Future, I showed broadcasters how to increase revenue and branding opportunities. Each is easy to implement and all take advantage of radio’s best quality: Audience engagement. Technology […]

New Opportunities For a New Year: Legal Line

In the webinar Take Charge Of Your Future, I showed broadcasters how to increase revenue and branding opportunities. Each is easy to implement and all take advantage of radio’s best quality: Audience engagement. Legal […]