5 Lessons Radio Can Learn From Game Shows [video]

If radio created on-air contests that were more like TV game shows, we would be have much greater results from games, contests and promotions. The producers of game shows spend a lot of time […]

How Drive Thru Radio Can Make Your Show More Listenable

Listeners are familiar with the radio. They know how it works. Turn on the car, and it comes on. Don’t like what you hear? Push the button until you get something that doesn’t make […]

The Passion Puzzle

As a performer, you want to inspire a large fan base of raving fans. That leads to ratings success, bonuses and satisfaction in this amazing, wonderful business of radio. But how do we do […]

If It’s On The Air, Promote It

Here are some profound programming words to live by that are more relevant heading in to 2019 than ever before: If it’s on the air, promote it! If you won’t promote it, take it […]

Double Your Ratings Seminar on Demand

Double Your Ratings: You can double your ratings in less than 12 months by understanding how to play and win the ratings game. This seminar will change how you approach the entire creative process.  

Anatomy of a Great Personal Story

There’s nothing like a great personal story to hold listener attention and endear air talent to an audience. They are character-defining moments of unique content that no other personality can copy. But personal stories are […]