Concentration of Force Unlocks Your Power

For those who subscribe to Sun Tzu’s The Art of War, this will be familiar. Tzu was an ancient Chinese general and military strategist. His philosophies on fighting wars became a marketing playbook for […]

Radio Guide to Christmas Programming eBook

Tracy Johnson’s Radio Guide to Christmas Programming eBook is packed with information, tips and best practices for all stations, from those flipping to an All-Christmas format to those who are competing with the Christmas […]

Get That Gig Q & A

The Get That Gig seminar was wildly successful, and a week later, more and more questions come in. It’s exciting to see so many personalities, programmers and other radio pros use the tools and […]

Should Your Station Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In many markets, multiple stations battle it out to win the season. On the surface, it seems like a great idea. Radio stations […]

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Get That Gig Seminar on Demand

GET THAT GIG: FREE SEMINAR Air personalities can learn how to take their career into their own hands with this FREE seminar on demand. Perfect if you are looking for that first on-air gig […]

Helping Air Checkers Learn to Air Check

Attention, Air Checkers! It’s time to raise your game. For some, that means you have to start playing the game. Either way, the time is now. Program directors have more responsibility than ever before. […]

There Are Only 3 Ways To Increase Radio Ratings

Most likely, you know how radio ratings work, you’re probably wondering how a broadcaster should respond. Playing the Ratings Game is both art and science. In this article, I’ll share the only 3 ways […]

Radio Personalities Need More Presence

Developing a winning radio personality is like building a relationship with listeners. It takes time to grow a bond. It can’t be rushed, but managers can accelerate growth through the five stages of my […]

The George Costanza Guide to Personality Radio

Seinfeld reruns never get old. They are classics and rich with lessons in character development, show preparation and story structure for radio personalities and programmers. And good old George Costanza. Seinfeld’s best friend is […]