How To Celebrate Aircheck Meetings

In a perfect world, air talent would receive regular, constructive comments. The PD would be supportive and upbeat. And upper management would act as a protective shield from other departments and a critical public. […]

The Rule Of 3

The magic number is three. Two is not enough. Four is too many. Three is just right. The Rule of 3 is all around us. Be alert and you will recognize it in places […]

The Danger of Too Many Open Breaks

There’s an old saying: “Be careful what you wish for”. It has applications for radio personalities, too, especially when it comes to open breaks vs. segments with planned features. Open breaks are segments that […]

Team Chemistry Doesn’t Mean Feelings Don’t Get Hurt

Team chemistry is important for a radio show. It’s important that everyone on a multi-personality show feel a part of the team. Each individual should be respected. But some shows worry more about hurt […]

This Is How Listeners Become Fans Of Radio Personalities

Every radio station and radio show should have one goal that stands above all others. Making more money is not the goal. Neither is higher ratings. But if you achieve this one goal, both […]

Check Out This Unexpected Twist That Turned Into A Great Moment in Radio

Free Beer & Hot Wings is a great radio show. Though they are syndicated to many radio stations across the U.S., they’re still one of radio’s best-kept secrets. Recently, the show launched a new […]

Matty Siegal & How To Talk About Difficult Topics

You probably heard about Matty Siegal “quitting” on Wednesday morning, only to return Thursday. The trigger for the KISS 108/Boston morning legend’s short retirement was a mandate from management to stop talking about Demi […]

Matt & Sarah Demonstrate What Being Local is All About

A lot of radio stations stake a claim on being local, or live and local. And it’s important to truly connect with the community. But more stations talk about doing it than actually do […]

How Many Promos Does A Morning Show Need?

Today’s programmers are hyper-focused on keeping their stations tight, short, and as clutter-free as possible. That’s good. But in some cases, the emphasis is on being short, not tight. And there’s a difference. Some […]

The Power Of the Pause

Broadcasters seem to have an innate fear of silence. We dread “dead air” and rush to fill each millisecond with something – anything. But doing so eliminates one of the most powerful tools of […]