Personality Profile: Nick Michaels

The late Nick Michaels was a master of station branding and production. His promos were brilliant. His positioning pieces caused listeners to feel the essence of the radio station. Emotional, pointed content punctuated his […]

4 Things Personalities Can Do To Bring Listeners Back To Radio

It makes some broadcasters feel good to read a story based on manipulated research reports that claim radio listening is as strong as ever. I’ve even seen some that claim radio listening is higher […]

Introducing AudioLogger: You’re Going To Want This

There is a new app that records every moment of any station in the world. The audio is instantly available to listen, edit, and export with a couple of clicks. And you can convert […]

Promo Power Webinar Questions & Answers

Here are the promo power question and answers from the seminar Promo Power. To watch the full seminar on demand anytime, click here. Questions answered include: When you talk about getting rid of pronouns […]

This New Data From YouTube Will Help Your Radio Station

Radio programmers face a major challenge. Listening habits have been disrupted and have yet to return to levels that will sustain ratings and regain lost revenue. Decisions made right now are critical. The audience has […]

The Radio Ratings Process Is Broken

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. And so, The Ratings Game continues. Almost every market has stories about […]

Add Energy To Language To Improve Results

Programmers commonly tell air personalities to pick up the energy. So they talk faster, louder, and play a music bed behind talk breaks. That’s placing the emphasis on the wrong syllable. Those things have […]

Use This Twist For Intimate Connections

Radio performers continuously seek new ways to connect with listeners on a personal level. An old (but outdated and overused) trick is to use the word “you”. Another common tactic is to ask listeners […]

Radio and The Art Of Sucking

I’ve been struggling with some hard concepts for awhile. It’s about the process of becoming a great personality or great radio station. And I’ve come to a conclusion. Great radio brands are created only […]

Exaggeration Is a Key to a Great Story

Following this week’s seminar on Storytelling Tools, I received an email from an attendee. The thing that impacted him most was the example I used from comedian Louis C.K. His point was that the […]