Questions & Answers

Questions and Answers about morning radio, personality broadcasting and more from Tracy Johnson.

Help Fill Up This List of Unique Ways to Introduce Songs

I work with an air personality on a pop music station that has fallen into a rut. She is stuck, and needs to find new ways to entertain her audience while doing the basics. […]

7 Immediate Steps to Take Your Social Media Presence Seriously

Raise your right hand and repeat after me: “I will take my social media presence seriously. Beginning now. It’s not just a hobby, it’s a part of my identity. My brand. My future.” Good! […]

6 Ways to Grow Your Database Without Being Annoying

Your most effective and most valuable promotion and marketing asset is your listener database. That’s especially true if you have gathered information each individual. But how do you grow your database without being annoying […]

5 Ideas For A Psychic For Halloween

Halloween is coming, and that leaves you wondering what unique, original content could help your show stand out. Here are 5 ideas for a psychic for Halloween that can give your show for a […]

Fix Your Station For Generation Now: Understand Millenials

Over the course of several weeks, I sat down with over 150 millenials to learn their true feelings about radio. The project was conducted through focus groups and one on one interviews. And one […]

Fix Your Station For Generation Now eBook

by Tracy Johnson. Industry experts have told you all about millennials. They’re unique, different and hard to reach. And they grew up in a world where radio wasn’t as important as in the past. […]

Fix Your Station For Generation Now

There are plenty of opinions on what drives the millennial generation, but not many solutions for how to attract them to radio. Until now. In this presentation, Tracy Johnson shares what he learned from […]