Questions & Answers

Questions and Answers about morning radio, personality broadcasting and more from Tracy Johnson.

You’re on Twitter: Here’s What To Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter […]

How to Optimize Your Music Scheduling Software

How’s your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it’s been awhile, take a little time to optimize your music scheduling software. Here’s […]

Steal These Creative Personality Promos That Drive Image, Online Traffic and Tune In [audio]

It’s hard to truly change listener behavior. But with consistently effective promotion, we can persuade listeners to find us and use us more. Creative personality promos are important for air talent. But applying some imagination […]

The High Risk Zone of Every Talk Break

Do you know why your PD limits your talk breaks? Because every time a talk break begins, the station enters a high risk zone. It drives them crazy because they can’t control what comes […]

Performing Spontaneously: Relaxed Readiness

Here’s a term that could unlock the next level of your performance: Relaxed readiness. Air personalities struggle finding the balance between being highly prepared to perform and “winging it”. I’ve actually had personalities tell […]

This Is Why Dan Patrick is One Of Radio’s Best Interviewers

Dan Patrick is a master interviewer. I’m a sports fan, and listen to a lot of sports talk radio. But it wouldn’t matter what the subject was. Dan Patrick is one of the best […]