Questions & Answers

Questions and Answers about morning radio, personality broadcasting and more from Tracy Johnson.

Can Radio Win With Driverless Cars? [video]

Ford has a new CEO: Jim Hackett, the head of driverless cars at Ford, is not in charge. Effective immediately. This executive shakeup along with billions being invested by automakers and tech companies alike […]

Hijacking Audience Attention

In the past, scarcity drove radio usage. It was easy to attract audiences because there were far fewer entertainment sources competing for that attention. But times have changed. Attention is the new scarcity. And […]

Scheduling Gold: To Recycle or Not To Recycle

To recycle or not to recycle. That is the question. At least it is when it comes to scheduling songs when scheduling gold categories. If you are new to the concept of recycling music, the […]

Ordinary Kindness

Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station. It’s best-suited for stations with a strong community connection and those who support traditional […]

Need Social Media Content? Try This Automated Solution

Following our webinar Radio’s Essential Guide to Using Twitter Like a Boss, several attendees were interested in an automated solution for posting the current song playing on Twitter. In the webinar, our social media specialist […]

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio’s commercial problems continue. The ads have been horrible for awhile now. But it’s becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. Listeners know we have […]