How to Perform With the Conscience of the Listener

The first thing I teach clients is how to increase ratings by hanging onto those listeners who already like you and are listening. It’s the single fastest way to increase ratings. We do this […]

The Trait That Destroys Likability: Sarcasm

When is the last time you looked forward to being around someone who always complains? Or that couple that bickers and argues at dinner? Or relentlessly makes fun of others? Is it comfortable being […]

My Solo Show Can Beat Your Team Show Seminar on Demand

MY SOLO SHOW CAN BEAT YOUR TEAM SHOW: Are you on the air by yourself? There are special challenges in getting more personality without a partner to respond to. But you don’t need partners to […]

11 Traits You Must Have For a Personality Brand

A strong personal brand is one of the most important things radio personalities must develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn’t […]

A Cure For The Out-Of-Control Virus: IMEWEUS

A virus that has spread through radio stations and personality shows all over the world. Left untreated, it threatens to destroy. It starts slowly. We don’t even notice it’s there. Gradually, day by day, break […]

5 Lessons Radio Can Learn From Game Shows [video]

If radio created on-air contests that were more like TV game shows, we would be have much greater results from games, contests and promotions. The producers of game shows spend a lot of time […]