Why Your Radio Show Needs A Talent Coach

Does your station need a radio talent coach? The answer is, Well, yes…Of course you do. Of course, I’m a bit biased. But still. Chances are your station, and the personalities on them, need […]

Are We Having Fun Yet?

Remember your first days in radio? You were so excited every day. You couldn’t wait to get to the station, just like kids looking forward to the first day of summer vacation. Those were […]

The Winning Show Prep Formula: TSP = TSL

Memorize this show prep formula and remind yourself of it every day: TSP = TSL. The amount of time spent preparing is directly related to the amount of time spent listening. It’s not the only […]

Art of the Tease Seminar on Demand

THE ART OF THE TEASE. Discover the keys to getting more time spent listening and more occasions of tune in by applying these amazing techniques. You’ll be a much better teaser starting tomorrow!

If It Doesn’t Target Emotions, It’s a Bad Hook

Listeners make fast decisions. Like it. Hate it. It’s for me. It’s not for me. We all know that attention is at a premium. You have 7 seconds to hook the audience and get […]

Radio Shows and The Overnight Success Myth

We are all impatient, aren’t we? We want what we want when we want it. It’s part of the DNA of contemporary life. And when we get a great idea, it goes on the […]