How to Perform With the Conscience of the Listener
The first thing I teach clients is how to increase ratings by hanging onto those listeners who already like you and are listening. It’s the single fastest way to increase ratings. We do this […]
Find out how to create unique entertainment no other personality can perform by turning everyday life experiences and observations into dynamic content on the air.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?
Unlike other consultants we've been involved with over the years, I always look forward to Tracy's visits. The insights into the nuances of broadcasting were invaluable to me.
I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build compelling content by providing tips and ideas they can use immediately.
When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.