Talent Coach & Morning Show Consultant

“Tracy has great ideas, but the real value is how he teaches us to apply them and build on our strengths. His passion is contagious and he’s the best motivator we have ever worked with!’

“Tracy and Mike guide our team to crystallize their purpose, understand their roles, develop new (effective) prep processes, and build content that plays to the show’s strengths. They create a positive and supportive environment that encourages talent, which results in a unique show with personalities comfortable being themselves. TJMG has become trusted partners for our shows.”

“I hope you know how deeply appreciated and respected your work is. Your visits are something the teams look forward to and the relationships you have developed with key talent transcended that of any consultant. You make us better with your thoughtful coaching and personal approach.”

“Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition.”

“Tracy has guided our show to be more relatable and consumable.  Our show now has incredible chemistry and it’s actually easier to perform now that we are all rowing in the same direction!”

“Tracy has a unique ability to recognize, respond, and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading-edge insights in how to apply it to the new digital world. This makes Tracy a rare master of media.”

“As an independent operator, we must be nimble, creative, and set trends, not follow them. And that’s exactly what the Tracy Johnson Media Group brings to our team.”

“I’ve worked with a lot of consultants in my 20+ years. Tracy did more to help me find and use my skills than all of the others. I’m a better storyteller, I’m funnier, and my shows are better because of his input.”

“Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He’s made us better individually and a better all around team.”

“Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.”

“Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.”