Talent Coach & Programming Consultant

Inspiring Great Performances that command attention, engage audiences, and build fans.

“Everyone needs a coach, including actors, athletes, and radio personalities. We inspire great performances.

Tracy Johnson

President/CEO, TJMG

The Latest in Personality Radio

Introducing Radio Content Pro

Leverage The Power of AI To Inspire Your Creativity

“I’ve met a lot of smart people in this business, but there’s only one that truly gets morning shows-Tracy Johnson.”

Eric Rowe

Producer, Roula & Ryan, KRBE/Houston

Recent Success Stories

“I’ve worked with a lot of consultants in my 20+ years. Tracy did more to help me find and use my skills than all of the others. I’m a better storyteller, I’m funnier, and my shows are better because of his input.”
Jeff Dauler, Podcaster
“Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.”
Malone, 99.7 The Ranch/Fort Worth
“Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.”
David Corey, Cumulus, Detroit

“From the first time I spoke with Tracy, I could tell he was different from other morning show coaches.  He is highly engaged and passionately wants every one of his shows to win!”

Chris Eagan, B98.5/Atlanta

“Tracy Johnson is directly related to our success.  He’s involved in the big picture strategy all the way down to fine-tuning and brainstorming morning show bits and promo copy. I can’t imagine programming a station without him.”

“When I needed to reinvent, reformat, and reinvigorate my morning show I knew exactly where to turn. The man who wrote the book. Tracy Johnson truly understands creative talent. He knows how to create winning shows and keep them at the top.

Patrick Quarcoo, Radio Kenya
“Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition.”
Gregg Wolfson, Local Media San Diego

“Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He’s made us better individually and a better all around team.”

Bert Weiss, The Bert Show

“Tracy has guided our show to be more relatable and consumable.  Our show now has incredible chemistry and it’s actually easier to perform now that we are all rowing in the same direction!”

Tad Lemire, B98.5/Atlanta
“Tracy isn’t just a consultant. He’s the 4th member of our show! He helped us identify our strange, fun, and unique personality traits. It turns out, that’s exactly what our listeners were looking for!”
Drex Rener, B98.5/Atlanta

“As an independent operator, we must be nimble, creative, and set trends, not follow them. And that’s exactly what the Tracy Johnson Media Group brings to our team.”

Norm McKee, Black Diamond Broadcasting

“Tracy has great ideas, but the real value is how he teaches us to apply them and build on our strengths. His passion is contagious and he’s the best motivator we have ever worked with!’

Jagger & Kristi, Magic 92.5/San Diego

“Tracy has a unique ability to recognize, respond, and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading-edge insights in how to apply it to the new digital world. This makes Tracy a rare master of media.”

Paul Amos, XTRA Research/Australia
“Tracy has helped us mold our show in every aspect from character development to enhancing content. I call him the Steve Jobs of Radio!”
Rick Morton, Z90.3/San Diego & Syndicated
“I hope you know how deeply appreciated and respected your work is. Your visits are something the teams look forward to and the relationships you have developed with key talent transcended that of any consultant. You make us better with your thoughtful coaching and personal approach.”
Richard Gray, Bell Media, Ottawa

“There aren’t many things that 100% for sure affect the ratings. Having Tracy on our team has raised our ratings time and time again.”

Randy “R Dub!” Williams

Program Director, Z90.3 & Magic 92.5/San Diego

Why Us?

Tracy Johnson and his team of pros provide coaching that builds fans and delivers measurable results.

We coach with honest, positive feedback to bring out the best in each personality. You’re not hiring a vendor. You’re adding teammate.

Tracy Johnson - Morning Radio Consultant and Talent Coach
Tracy Johnson

    President, TJMG

Let’s Get Started!

Let’s Fix Your Show!

Let’s Supercharge Your Show

TJMG Is Proud To Work With: