Tracy Johnson Media Group morning radio consultant, personality and podcasting talent coach
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Talent Coach & Morning Show Consultant

We develop radio personalities and podcast talent that command attention, deliver ratings, and build fans.

Let’s Fix Your Show

“Everyone needs a coach, including actors, athletes, and radio personalities. We inspire great performances.

Tracy Johnson

President/CEO, TJMG

Talent Coaching

Great shows don’t just happen. It’s a result of the right strategy, outstanding execution, and intense coaching that inspires creative performance. Discover how Tracy Johnson Media Group can work for you.

How We Work
Sign Up For Our Next Webinar:

Higher Ratings With Contests and Games!

Find Success By Engaging Listeners In New Ways

  • Tuesday, December 7, 2021

  • 1:00 pm Eastern
  • Most radio shows continue to try outdated methods of bribing listeners with contests. It’s time to update your approach and I’ll show you how. This seminar takes you deep into the strategy of conducting winning contests and building interactive games that truly impact ratings.

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Recent Success Stories

More Success Stories
“I hope you know how deeply appreciated and respected your work is. Your visits are something the teams look forward to and the relationships you have developed with key talent transcended that of any consultant. You make us better with your thoughtful coaching and personal approach.”
Richard Gray, Bell Media, Ottawa

“Tracy has guided our show to be more relatable and consumable.  Our show now has incredible chemistry and it’s actually easier to perform now that we are all rowing in the same direction!”

Tad Lemire, B98.5/Atlanta

“Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He’s made us better individually and a better all around team.”

Bert Weiss, The Bert Show

“Tracy and Mike guide our team to crystallize their purpose, understand their roles, develop new (effective) prep processes, and build content that plays to the show’s strengths. They create a positive and supportive environment that encourages talent, which results in a unique show with personalities comfortable being themselves. TJMG has become trusted partners for our shows.”

Paul Kaye, Rogers Media
“Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.”
David Corey, Cumulus, Detroit
“Tracy isn’t just a consultant. He’s the 4th member of our show! He helped us identify our strange, fun, and unique personality traits. It turns out, that’s exactly what our listeners were looking for!”
Drex Rener, B98.5/Atlanta

“From the first time I spoke with Tracy, I could tell he was different from other morning show coaches.  He is highly engaged and passionately wants every one of his shows to win!”

Chris Eagan, B98.5/Atlanta
“Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.”
Malone, 99.7 The Ranch/Fort Worth
“Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition.”
Gregg Wolfson, Local Media San Diego
“Tracy has helped us mold our show in every aspect from character development to enhancing content. I call him the Steve Jobs of Radio!”
Rick Morton, Z90.3/San Diego & Syndicated

“Tracy has great ideas, but the real value is how he teaches us to apply them and build on our strengths. His passion is contagious and he’s the best motivator we have ever worked with!’

Jagger & Kristi, Magic 92.5/San Diego

“Tracy Johnson is directly related to our success.  He’s involved in the big picture strategy all the way down to fine-tuning and brainstorming morning show bits and promo copy. I can’t imagine programming a station without him.”

“Tracy has a unique ability to recognize, respond, and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading-edge insights in how to apply it to the new digital world. This makes Tracy a rare master of media.”

Paul Amos, XTRA Research/Australia
“I’ve worked with a lot of consultants in my 20+ years. Tracy did more to help me find and use my skills than all of the others. I’m a better storyteller, I’m funnier, and my shows are better because of his input.”
Jeff Dauler, Podcaster

“When I needed to reinvent, reformat, and reinvigorate my morning show I knew exactly where to turn. The man who wrote the book. Tracy Johnson truly understands creative talent. He knows how to create winning shows and keep them at the top.

Patrick Quarcoo, Radio Kenya

“As an independent operator, we must be nimble, creative, and set trends, not follow them. And that’s exactly what the Tracy Johnson Media Group brings to our team.”

Norm McKee, Black Diamond Broadcasting

Why Us?

Tracy Johnson and his team of pros provide coaching that builds fans and delivers measurable results.

We coach with honest, positive feedback to bring out the best in each personality. You’re not hiring a vendor. You’re adding teammate.

About Us
Tracy Johnson - Morning Radio Consultant and Talent Coach
Tracy Johnson

    President, TJMG

Let’s Fix Your Show!

Let’s Fix Your Show!

Contact Us

“There aren’t many things that 100% for sure affect the ratings. Having Tracy on our team has raised our ratings time and time again.”

Randy “R Dub!” Williams

Program Director, Z90.3 & Magic 92.5/San Diego

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