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by Tracy Johnson on September 2nd
The Roula and Ryan Show caught Social Media Gold when a Beyonce segment on their show went viral last week. This guest blog from producer Eric Rowe shows great insight into what it was like inside the inner workings of the show and how they became an important part of the story: By Eric Rowe, […] Read More »
by Tracy Johnson on September 1st
Seth Godin says, Interactions rarely happen with people we don’t trust. Are you trustworthy? Worthwhile? Important? How can you inspire trust, and do it quickly to impact the upcoming fall ratings? The decision to engage happens before someone actually listens to what you have to say. The most effective form of marketing is personal recommendations […] Read More »
by Tracy Johnson on August 28th
Summer is coming to an end. Sorry! In a few short days, one of the critical ratings period will begin. But more importantly, your audience shifts gears. September is a time of transition back as they settle back into their routine. School starts. Many new TV series begin. For you, This is a great time to […] Read More »