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by Tracy Johnson on August 28th
Summer is coming to an end. Sorry! In a few short days, one of the critical ratings period will begin. But more importantly, your audience shifts gears. September is a time of transition back as they settle back into their routine. School starts. Many new TV series begin. For you, This is a great time to […] Read More »
by Tracy Johnson on August 27th
You’ve seen it, and by this point probably participated in it. The ALS Ice Bucket Challenge is a worldwide phenomena, earning the ALS organization nearly 40 million dollars. What has made it such a huge success? And more importantly, what can you apply to your station? It’s simple: The premise is easy to communicate: Challenge […] Read More »