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Latest Blog Posts

7 Point Programming Checkup: Are You Prepared for Ratings? Pt. 1

by Tracy Johnson on August 28th

Summer is coming to an end. Sorry! In a few short days, one of the critical ratings period will begin. But more importantly, your audience shifts gears. September is a time of transition back as they settle back into their routine. School starts. Many new TV series begin. For you, This is a great time to […] Read More »

What Makes Talent Great?

by Tracy Johnson on August 28th

I was proud to be part of Mark Ramsey’s Hivio conference a couple of months ago. My segment was What Makes Talent Great. Did you miss it? No problem. Mark has posted a recap with a video of the interview. Watch It Now Read More »

6 Things to Steal From The Ice Bucket Challenge

by Tracy Johnson on August 27th

You’ve seen it, and by this point probably participated in it. The ALS Ice Bucket Challenge is a worldwide phenomena, earning the ALS organization nearly 40 million dollars. What has made it such a huge success? And more importantly, what can you apply to your station? It’s simple: The premise is easy to communicate: Challenge […] Read More »